The Spine Manufacturer’s Advantage:

Avoid 5 Mistakes That Hand Surgeons to Competitors

(Even If You Think You’re Doing Everything Right)

Gain Distributor Loyalty, Increase Cases, and Build Surgeon Trust in Just 5 Days. No Cold Pitching, No Feature Dumping, and No Website Fluff That Doesn’t Convert.

If you want to earn rep trust, drive surgeon loyalty, and plug into real case volume — this is where you start.

Gain Distributor Loyalty, Increase Cases, and Build Surgeon Trust in Just 5 Days. No Cold Pitching, No Feature Dumping, and No Website Fluff That Doesn’t Convert.

If you want to earn rep trust, drive surgeon loyalty, and plug into real case volume — this is where you start.

You’ll Learn:

How to earn surgeon introductions by giving reps a strategic reason to share your story
What to use instead of a polished website if you want real rep-to-surgeon connection
What to include in a public content hub so reps never misrepresent (or skip) your line
How leading companies create visibility into their roadmap to keep distributors aligned and surgeons engaged

This Series Helps You:

Earn rep confidence by clearly communicating where your product fits, and how it evolves.
Strengthen surgeon alignment through early visibility into your innovation roadmap
Turn passive field teams into active promoters by giving them tools they actually use in the OR and in conversation

Written by a spine distributor with 11+ years in the field and over $45M in implants sold.
I’ve been on both sides of the pitch. I know what makes distributors disengage and what manufacturers consistently get wrong when trying to gain traction.

Here’s exactly what we’ll cover in your 5-Day Course:

Day 1: Showing up in inboxes instead of with real opportunity

→ Cold pitches get ignored. Here’s what reps actually say yes to.

Day 2: Relying on a polished website instead of a true conversion asset

→ Looking credible isn’t enough. Reps and surgeons need more.

Day 3: Pushing for surgeon intros before earning trust

→ Ask too early, and the door closes. Earn access the right way.

Day 4: Leaving reps without quick access to selling materials

→ No tools in the OR means no traction. Here’s how to fix that.

Day 5: No visibility into what’s next

→ Features don’t build belief. A clear roadmap keeps people close.

Avoid 5 Mistakes That Hand Surgeons to Competitors

Written by a spine distributor with 11+ years in the field and over $45M in implants sold. I’ve been on both sides of the pitch. I know what makes distributors disengage and what manufacturers consistently get wrong when trying to gain traction.

Here’s exactly what we’ll cover in your 5-Day Course:

Written by a spine distributor with 11+ years in the field and over $45M in implants sold.
I’ve been on both sides of the pitch. I know what makes distributors disengage and what manufacturers consistently get wrong when trying to gain traction.